Engagement packages

Choose your revenue motion.

Three packages designed around where you are in your GTM journey. Every package combines fractional senior GTM leadership with access to the full SalesSquads AI-integrated workflow platform.

Launch

GTM Foundation

For B2B tech and media companies that need a validated GTM strategy and an outbound engine up and running fast.

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Advisor-led strategy

  • ICP definition and market segmentation
  • Positioning and messaging architecture
  • Channel strategy and GTM playbook
  • Monthly 60-min advisor strategy session
  • Async advisor access via Slack or email

AI platform execution

  • Multichannel outbound campaigns (email + LinkedIn)
  • AI-integrated SDR workflow: personalized outreach and reply handling
  • Meeting booking and calendar integration
  • Basic CRM hygiene workflow
  • Monthly performance dashboard
Most popular

Scale

Full Revenue Engine

For Series A and B companies ready to operate a full-funnel revenue engine: outbound, inbound nurturing, sales operations, and weekly advisor cadence.

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Advisor-led strategy

  • Everything in Launch
  • Weekly pipeline review with senior advisor
  • Deal coaching and objection strategy
  • Sales operations audit and optimization
  • Quarterly GTM strategy session and QBR
  • Rep enablement and sales playbook

AI platform execution

  • All Launch AI workflows
  • AI inbound nurture workflow: qualification and routing
  • AI sales workflow: call prep, research, follow-ups
  • AI call analysis workflow: transcription, scoring, coaching
  • Full CRM architecture and hygiene management
  • Weekly performance reports and dashboards

Partner

Strategic GTM Partnership

For companies that want a deeply embedded senior GTM partner. Custom scope built around your specific stage, motion, and growth targets.

Let's scope it together

Advisor-led strategy

  • Everything in Scale
  • Dedicated senior advisor (fractional CRO or VP Sales)
  • Board and investor reporting support
  • Hiring strategy: first AE or VP Sales profile
  • Channel and alliance partner strategy

AI platform execution

  • All Scale AI workflows
  • Custom AI workflow integrations for your specific GTM motion
  • Multi-market and multi-segment campaign architecture
  • Priority configuration and optimization
  • Direct AI platform access for your team

Feature comparison

Everything, side by side.

All packages include access to the full SalesSquads AI platform. What scales is advisor depth and execution scope.

FeatureLaunchScalePartner
Strategy and Advisory
ICP definition and messaging✓✓✓
Monthly advisor strategy session✓✓✓
Weekly pipeline review with advisor—✓✓
Deal coaching and objection strategy—✓✓
Sales operations optimization—✓✓
Dedicated senior advisor (fractional CRO/VP)——✓
AI-Integrated Platform: Outbound
Multichannel outbound (email + LinkedIn)✓✓✓
AI-integrated SDR workflow: reply handling and booking✓✓✓
Multi-segment campaign architecture—Up to 3 segmentsUnlimited
AI-Integrated Platform: Inbound and Sales
AI inbound nurture workflow—✓✓
AI sales workflow (research, prep, follow-up)—✓✓
AI call analysis and coaching workflow—✓✓
Custom AI workflow integrations——✓
Reporting and CRM
Monthly performance dashboard✓✓✓
Weekly pipeline and campaign reports—✓✓
Full CRM architecture and hygieneBasic✓✓

Getting started

From signed to first meetings
in 45 days.

No long ramp. No discovery treadmill. Senior advisors move fast because they've done this before.

Day 1

Strategy deep-dive

Your senior advisor runs a 2-hour session covering your ICP, competitive landscape, messaging, and channel strategy. Decisions made on Day 1, not week 4.

Days 2–5

Workflow configuration

Best-of-breed AI tools integrated, sequences built, CRM connected. All messaging reviewed and signed off by your advisor before anything goes live.

Days 6–14

Launch and first conversations

Outbound goes live. Inbound routing activated. Advisor reviews early signals and makes real-time adjustments. First meetings typically booked within 45 days.

Month 2 onward

Optimize and scale

Monthly strategy sessions, weekly pipeline reviews, and continuous AI workflow optimization. The engine gets sharper every month.

Common questions

What you are probably wondering.

Who is the "senior advisor"?

Your advisor is a B2B tech GTM operator with 15+ years of field experience, including time at AWS, enterprise software, and high-growth SaaS companies. Not a generalist consultant. Someone who has built and scaled the motion you are trying to run.

Do we need to have our tech stack figured out first?

No. We assess your current stack in the first week and configure around it. If you need CRM setup from scratch, we handle it. Your advisor makes the call on what to build versus buy.

What if we already have a sales team?

Better. The AI platform handles prospecting and outreach so your reps focus on discovery and closing. The advisor coaches the team and designs the motion around them, not around a headcount replacement.

How is this different from hiring a fractional VP of Sales?

A fractional VP brings strategy but not execution. We bring both. The AI platform executes 24/7 at scale. Your advisor makes the strategic calls. You get the leverage of a VP-level brain without paying for their team to execute it manually.

Can we start on Launch and move to Scale?

Yes. Most clients who start on Launch upgrade within 90 days once pipeline is moving and they want to add inbound, sales operations, and weekly advisor cadence. The transition is immediate, no re-onboarding required.

Do we own the assets you build?

Yes. Every playbook, ICP definition, sequence, and CRM configuration belongs to you at the end of the engagement. We are not a retainer you rent. We build infrastructure you keep.

Not sure which package fits?
Let's figure it out together.

A 30-minute call with a senior advisor. No pitch. An honest look at where you are and what you actually need.

Book a Strategy Assessment

No pitch. No pressure. Senior perspective, free of charge.