Blog
GTM strategy and AI sales — written by practitioners
Practical insights from 20 years in B2B tech sales. No fluff, no generic advice.
GTM Strategy
Why Your Outbound Isn't Working (And It's Not the Market)
Most B2B tech companies blame a tough market when outbound dries up. The real culprit is almost always a broken ICP or a misaligned offer — here's how to diagnose and fix it.
6 min read
May 8, 2026AI & Sales
AI Sales Agents: What Actually Works in B2B in 2026
The hype around AI sales tools is real — but so is the graveyard of failed implementations. Here's an honest look at what AI can and can't do in a B2B sales motion today.
8 min read
April 22, 2026Partner GTM
GTM for AWS ISV Partners: A Practical Playbook
Being an AWS partner opens doors — but only if you know how to activate the relationship. Here's what we've learned advising 50+ ISVs on co-sell, Marketplace, and partner-led growth.
10 min read
April 5, 2026